Book Club: The Latino Century: How America’s Largest Minority Transforms Democracy

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On August 5, 2024, at 3:00 p.m in MPR 2 the book club of the Democrats of Rossmoor will discuss The Latino Century: How America’s Largest Minority Transforms Democracy by Mike Madrid.  Madrid has spoken several times at Rossmoor and will be the speaker at the regular meeting of the Democrats of Rossmoor on August 22.  Madrid, who lives near Rossmoor, always reminds us that he is a Republican but he is one of the founders of the Lincoln Project which opposes former president Donald Trump.

Of the book the publisher writes: “In 2020, Latinos became the second largest ethnic voting group in the country. They make up the largest plurality of residents in the most populous states in the union, as well as the fastest segment of the most important swing states in the US Electoral College. Fitting neither the stereotype of the aggrieved minority voter nor the traditional assimilating immigrant group, Latinos are challenging both political parties’ notions of race, religious beliefs, economic success, and the American dream. Given their exploding numbers—and their growing ability to determine the fate of local, state, and national elections—you’d think the two major political parties would understand Latino voters. After all, their emergence on the national scene is not a new phenomenon. But they still don’t.

Republicans, not because of their best efforts but rather despite them, are just beginning to see a movement of Latinos toward the GOP. Democrats, for the moment, still win a commanding share of the Latino vote, but that share is dwindling fast. Now, in The Latino Century, veteran political consultant Mike Madrid uses thirty years of research and campaign experience at some of the highest levels on both sides of the aisle to address what might be the most critical questions of our time: Will the rise of Latino voters continue to foment the hyper-partisan and explosive tribalism of our age, or will they usher in a new pluralism that advances the arc of social progress? How and why are both political parties so uniquely unprepared for the coming wave of Latino votes? And what must each party do to win those votes?”

The book costs $15 in the Kindle edition and $25.29 in hardcover. There is a copy in the Rossmoor library and it might be possible to have it delivered to the lockers in Rossmoor by the Contra Costa County library.

Membership in the Democrats of Rossmoor is not required to attend the book club or the movie club or the two monthly meetings, but the club can be joined online.

For more information on the book contact Gary at [email protected].